Press Details


22 February 2024

Year’s first major International travel show, SATTE 2024 opens amidst record participation from exhibitors and buyers

In its largest ever edition, SATTE 2024 is all set to play the crucial role of a catalyst to rejuvenate domestic, regional, inbound and outbound tourism. The event is poised to serve as a cornerstone for the industry, fostering innovation, and connections, and propelling progress within the sector. Testament to its year-on-year growth, this edition boasts of remarkable figures with over 1,500 exhibitors and over 50,000 pre-registered trade attendees expected to attend the show from across India and the world, including 1000 domestic and international buyers.

Also, like in the previous edition when SATTE 2023 allied with Government of India to co-host the highly successful ‘SCO Mart’, once again SATTE 2024 this year has partnered with Government of India at the highest level. SATTE 2024, in association with Ministry of Commerce and Industries, Govt. of India, through Services Export Promotion Council (SEPC), is hosting 250 international buyers and delegates from across the world, as part of pioneering “ATITHI: An exclusive Reverse Buyer-Seller Meet” to further boost inbound tourism and enhance business opportunities for stakeholders from Indian tourism industry.

Smt. Vidyavathi Vice Minister, Secretary Tourism Govt. of India praised SATTE’s consistent success, emphasizing its pivotal role in shaping the future of the travel industry. She stated, "With India's growing global presence, SATTE 2024 provides a timely platform to showcase India as the premium hospitality destination to the world, attracting tourists from across the globe. This premier event serves as a catalyst for forging new partnerships, driving economic growth, and fostering cultural exchange, further solidifying India's position as a top choice for travellers seeking unforgettable experiences."

The Honourable Minister of Tourism and Sports of Thailand, Ms. Sudawan Wangsuphakitkosol, also expressed her excitement about SATTE 2024, underscoring its significance in bolstering ties with the Indian tourism market. She remarked, “I am confident that SATTE 2024 will leave an indelible mark on the South Asian travel landscape, fostering enduring connections and driving regional cooperation towards global excellence in travel.”

Mr Yogesh Mudras, Managing Director of Informa Markets – India, stated, "As the Year’s first major international Tourism Show, SATTE 2024 has garnered an unprecedented response from the Indian and global travel markets. Committed to providing a 360-degree role in delving into India’s thriving travel industry, we unite the entire tourism value chain for networking and exploration in the presence and with support from key government associations and forums. With India's visitor export earnings projected to hit US $50 billion by 2028, SATTE 2024 serves as the cornerstone for achieving Indian tourism's goals. Our focus on inbound tourism and Vision@2047 ensures a platform for leading public and private players to drive impactful, solutions-centred changes and innovations.

SATTE 2024 continues its tradition of fostering partnerships with Indian states to promote inbound tourism, with Uttar Pradesh as the host state and several states including Bihar, Karnataka, Madhya Pradesh, Odisha, Rajasthan, Tamil Nadu, and Uttarakhand as partner states. Moreover, eight Northeastern states are included as well. The participation of the Ministry of Tourism Govt. of India is a notable addition, further enhancing the event’s success.

The global platform of SATTE 2024 features prominent partner countries such as Saudi Arabia, Dubai, Mauritius, Georgia, Azerbaijan, Jamaica, Uzbekistan, South Korea, Maldives, Thailand, Malaysia, Indonesia, Singapore, Hong Kong, Danang Province of Vietnam, Chonburi Provincial of Thailand, Nepal, Sri Lanka, and Bhutan among others. Saudi Arabia is the Premium Partner Country for the event.

Several private industry players such as Air India, Resort World Cruise, MakeMyTrip, EaseMyTrip,, RezLive, Tripjack, TravClan, Akbar Travels, TravelBullz, My Value Travel, Yorker Holidays, Wow Holidays, Rayna Destination Management, Satguru Travel, Fly24hrs, GRNconnect, Stic Travel, Ark Travels, STS World, European Voyages, Royal Thai Vacation, OneAbove, FlyRemit, Salvia Travels, Sarovar Hotels & Resorts, The Fern Hotels & Resorts, Sterling Holidays, Cheval Collection, Suba Hotels, Udaan Hotels & Resorts, Key Resorts International, Uday Samudra Leisure Beach Hotel, Island Holidays, and Cruise Carrot have also come on board as the 2024 edition’s industry partners.

Extended ties with PATA and associations including UFTAA, TAAI, TAFI, IATO, ADTOI, SKAL, ICPB, TOA, ABTO, OTOAI, ATOAI, ETAA amongst others are also supporting SATTE 2024.

The inaugural function was graced by distinguished dignitaries from India and abroad, including Smt. Vidyavathi Vice Minister, Secretary Tourism Govt. of India, Government of India, Ms Sudawan Wangsuphakitkosol, Minister of Tourism and Sports of Thailand, Mr Sandiaga Salahuddin Uno, Minister of Tourism and Creative Economy, Republic of Indonesia, Shri Rohan A Khaunte, Hon’ble Minister for Tourism, Information Technology, Electronics and Communications, Government of Goa, Mr Alhasan Ali Aldabbagh, President – Asia Pacific, Saudi Tourism Authority, Mr Evgeny Kozlov, 1st Dy. Head of the office of the Mayor and Govt. of Moscow, Chairman of Moscow City Tourism Committee, Mr Kairat Sadvakassov, Chairman Kazakh Tourism National Company, Mr Donald Payen Chairman Mauritius Tourism Promotion Authority, Ms Irina Voronovich Director of Tourism Department of the Ministry sport and tourism of the Republic of Belarus, Mr Yogesh Mudras, Managing Director, Informa Markets – India, and Ms Pallavi Mehra, Senior Group Director, and Publisher - T3, Informa Markets – India, among others.

Throughout the expo, attendees can expect enlightening conferences, exciting business opportunities, and impactful announcements. On Day I, the panel discussions at the SATTE conference revolved around subjects such as ‘Voice: Views: Action’, ‘The Heritage Discussion’, and ‘South Asia: Market, Momentum, Opportunity’ while Day 2 will see Tourism: The Balancing Act, Decoding MICE for Business & Career Opportunities, Tourism@2047: Amritkal Threadbare, Niche Affairs: Big Dollars and ROAR of The MICE along with the coveted SATTE Awards. Day 3 will have a number of destination showcases.

Through all its endeavours, SATTE 2024 emerges as a nexus of industry influencers, poised to redefine the future of international travel through its expanded reach and steadfast commitment to tourism. This event is a testament to the resilience and collective spirit driving the global comeback of tourism.

About SATTE:

SATTE (South Asia’s Travel & Tourism Exchange) offers a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism, and hospitality industry along with National and State Tourism Boards (NTOs and STOs). SATTE is recognized as Asia’s Leading travel and tourism exhibition to conduct business, share knowledge, and exchange ideas to arrive at solution-driven innovations to accelerate the pace of the growth of the industry. SATTE is well-supported by the Ministry of Tourism, Government of India, National and International Tourism Boards, Indian and International travel, and trade.

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